I see design as a strategic tool for connecting ideas, people and cultures.

My work develops across two mutually reinforcing fronts: academia, where my doctoral research explores prehistoric design and how images are formed and retained in the human mind; and the professional world, where I work directly with clients and companies, translating this theoretical foundation into viable creative solutions.

I work across brand identity, graphic and digital design, AI analysis and engineering, and communication strategy. For me, thinking and doing are part of the same process, from the initial question to a clear, practical and effective result.